There are numerous sites that will capture the attention of students and will increase their writing and reading skills.

Kerpoof
http://kerpoof.com Create artwork, make an animated movie, create printed cards, mugs and t-shirts.

Make Beliefs Comix
http://www.makebeliefscomix.com/ Create your own comic strip

ToonDoo
http://www.toondoo.com/ Create your own comic strip and read others

MaiNada
http://www.mainada.net/comicssketch Sketch your animated comic online

BookBuilder
http://bookbuilder.cast.org/ Create your universally designed books online and share them

Letterpop
http://letterpop.com/ Creare up to 10 free newsletter a year or purchase the ability to produce more. There are premade templates and you can easily create a newsletter by typing in text and dragging and dropping in photos and clipart.

Scribus
http://www.scribus.net/ Scribus is an open-source program that brings award-winning professional page layout to Linux/Unix, MacOS X, OS/2 and Windows desktops with a combination of "press-ready" output and new approaches to page layout.